Yup, it's some PR company paid by the meat industry etc, who targets animal rights activist. So it's interesting to study how they try to combat us - but on the same time, you can find some great quotes they've collected, like:
I love fire, be it around a campfire with friends or when consuming an empty fur farm, animal laboratory or luxury condominium built on the homes of my animal relations.
- Former ALF member and PETA grantee Rodney Coronado in Earth First! Journal (September 1, 2003)